For today (January 23), Woolworths Limited (ASX:WOW) have stated that they will donate the day's profits from their Woolworths and Safeway supermarkets across Australia to the Country Women's Association of Australia for "distribution to farming families in need across Australia and research into sustainable farming practices".
Woolies estimate that they will raise $3 million from today's self-styled "Woolworths National Drought Action Day". I think it's a great idea so long as it is sincere, and I'll be heading woolieswards in a few minutes.
I look forward to seeing Coles Myer, IGA and Aldi follow suit.
Here is the PDF of Woolworths' corporate social responsibility report for the year ended 26 June 2005.