My questions: Why are bottles allowed inside the Olympic Stadium? (That would never happen at a major sporting event in Australia.) And was it a bottle of The Official Sponsor's Product?
On the subject of sponsors, Gold Coast-based nutrition specialists Inner Nutrition tweeted a good luck message to some of their sponsored swimmers:
— Inner Nutrition (@InnerNutrition) July 28, 2012
Trickett retweeted the message of encouragement. Consequently, All Hell Broke Loose. Olympic athletes are strictly forbidden from promoting their personal sponsors between July 16 and August 15 under the IOC's draconian Rule 40. This is one of the many heavy-handed anti-competitive measures designed to maximise the ROI of official Olympic sponsors. US athletes, in particular, have been vocal in their protests against Rule 40.
" "Except as permitted by the IOC Executive Board, no competitor, coach, trainer or official who participates in the Olympic Games may allow his person, name, picture or sports performances to be used for advertising purposes during the Olympic Games."
- Rule 40
After the AOC's solicitors delivered the proverbial ton of bricks, Inner Nutrition responded by shutting their website in protest:
Due to AOC image laws the website will be closed till after Olympics but we will still be here so for more info... fb.me/2cKEuD1u2
— Inner Nutrition (@InnerNutrition) August 3, 2012
To take this edition out, this thirty-second TV ad for an online insurance brokerage that artfully (if inelegantly) dodges the IOC's ambush marketing rules: