The First Test between Pakistan and India is now hours away and, as usual, the broadcast arrangements within India have only just been finalised this week. And there are winners and losers, as usual.
The losers, surprise surprise, are the Indian population, at least everyone with access to a television or radio but not cable TV or internet (let's not even go near 3G mobile). DD Sports will be permitted to carry ninety minutes of highlights on delay each evening as a result of Tuesday's Supreme Court ruling. There'll be no radio broadcast of the Test in India at all, AIR having refused rights holder ARY Digital's unprecedented asking price of $US 400,000.
There's an interesting collection of winners out of this deal, including those struggling small businesses the Sony Corporation and the Discovery Channel. Indiantelevision.com did an analysis of the financial benefits arising from the Supreme Court decision.