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world cup 2007

Sponsorship update: ICC 1 Cricket Australia 0

Travelex (Thomas Cook in a past life) has been the naming rights sponsor for Australian touring teams overseas since 2001, even to the point of the "Ashes Tour" officially becoming the "Travelex Tour of the UK and Ireland".

But with less than five weeks till the start of the one-day world championships in the Caribbean, Cricket Australia's arrangements with Travelex have been blocked under ICC ambush marketing rules, and confirmed yesterday by its Disputes Resolution Committee.


The Official Song of the ICC Cricket World Cup 2007 has been unveiled. Listen to the attached file (in Windows Media format, and yes it is attached now) and do your best karaoke to the lyrics:

Play, in this beautiful game
Where the rules and aim
Remain the same
It's the game of love unity

Play, in this beautiful game
Where the rules and aim
Will never change
It's the game of love unity

We run the place
We set the pace
We lead the chase
Everybody participate and…

Welcome cricket 2007

It seems that use of the phrase "Welcome cricket 2007" in public is a breach of the ICC's copyright. Well might you say, Whaaa?

Wednesday's Jamaica Gleaner reports that the local organising committee (or LOC to use its official acronym) for the ICC Cricket World Cup 2007 has instructed its lawyers to serve notice on the owners of a downtown Kingston property which has the words "Welcome cricket 2007" painted across the front.

The Gleaner quotes Robert Bryan, executive director of the Jamaican LOC as saying "the words Cricket World Cup 2007 used in tandem with World Cup, indicate an association with Cricket World Cup 2007."

The report does not say if Bryan was asked about the legal position when the words "World" and "Cup" are not actually used.

One has to wonder whose market was being ambushed in this case. Or is it now going to be impossible for anyone living in a World Cup host locality to display their excitement about the coming event without being sent a bill for the privilege?

The solution, of course, is to change the wording of the sign to: "Piss off cricket, welcome basketball 2007."


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