The contribution of Coca-Cola to the Olympic Movement has always been the model of a true partnership.
- Jacques Rogge, 1.8.05
This just in from the media desk of the International Olympic Committee:
The International Olympic Committee and The Coca-Cola Company today announced a renewal of their partnership for an unprecedented 12 years, thereby taking what was already the longest sponsorship of the Olympic Games to a record 92 uninterrupted years. The partnership, which began in 1928, was extended during a signing ceremony on the Great Wall of China. The new agreement, which begins in 2009, will see Coca-Cola supporting the Olympic Movement over a period which covers the Vancouver 2010 Olympic Games, the London 2012 Olympic Games, plus the Olympic Games of 2014, 2016, 2018 and 2020.