Will Channel Nine lose its hold on Australian cricket?
For a third of a century, Australia’s Channel Nine has been, to use its long-running advertising slogan, Still The One for telecasting international cricket. This maybe soon to come to an end. Next March, following the end of the 2012-13 domestic Australian season, the current contract to televise Cricket Australia’s home fixtures in Australia will expire. The Nine Network, holders of those rights continuously since 1979, are currently in a battle to avoid entering administration.
My latest column for iSportconnect is here: http://www.isportconnect.com/index.php?option=com_content&view=article&id=14913&catid=74&Itemid=193
